"My note of gratitude comes from someone who stood on the front line of execution and saw, up close, what a delivery like this truly means.
Before any machine started up, a quiet and essential effort was already underway. Creative shaped the campaign's essence; account management bridged the client's vision — Burger King's — with technical feasibility; graphic production translated concepts into precise files ready to scale. And New By Print stepped in as the supplier who took responsibility for turning all of that into physical reality, on time.
My role leading execution was to make sure this chain never broke. That what left the page passed through prepress, printing, special projects, metalwork, finishing and installation with the same integrity it was conceived with. And that was only possible because every team at New By Print acted with the awareness of being part of a larger whole — one that also included the client's careful eye and the trust placed by the agency.
The result we see in this reel — the Praça Panamericana store transformed, walls, floor, counters, characters on rigid substrates and the nighttime lighting that sealed the immersion — is the clearest proof of what happens when creative, account, graphic production, client and supplier all move with the same purpose.
So my thanks go to everyone who was part of this. To New By Print, for delivering with excellence and giving us the confidence of being part of an operation with such qualified teams. And to the other links in the chain, who were already working — even before execution — to make sure that, in the end, everything looked like it had jumped from the screen into physical space.
It was a privilege to be on this project alongside professionals who understand that success is built collectively.
